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Email campaigns

Your salon in view.
Between visits, too.

Talk about a treatment, share salon news or highlight a season. Design your newsletter, choose recipients and check sending in Sovado.

Start your 14-day free trialHow it works
  • Your storyCreate a newsletter in your own style.
  • Relevant recipientsRespecting client preferences.
  • Your sending timeSend now or schedule for later.

Your own newsletter

From a template to your story.

Start with a design and customise the content blocks. Use a salon photo, a short message and a clear link to your services. You don't need to start every newsletter from a blank document.

  1. 01

    Choose one topic

    For example, highlight autumn colour treatments with your own salon photo.

  2. 02

    Complete your campaign

    Enter text and a link, select recipients and send yourself a test email.

  3. 03

    Choose the time

    Check the final summary and prepare the campaign for sending.

Fits your everyday work

A thoughtful message deserves the right audience.

The right recipients

Relevance starts with selection.

Choose recipients to match your message. The campaign uses your client details and respects marketing consent and unsubscribes. Check the selection before continuing; a good-looking email is only useful when it reaches the right people.

  • Select recipients from your clients.
  • Respect consent and unsubscribes.
  • Check the campaign before sending or scheduling.

Send with care

Preview first. Then send.

Preview the newsletter, send a test email and review the subject, images and links. Send the campaign or schedule it for later. The campaign history shows what has been prepared and how sending is progressing.

  • Preview and send a test email.
  • Send now or schedule for later.
  • Follow sending status and campaign history.

Good to know before you start

A clear place in your plan.

Email campaigns, newsletters and client segments are included in Complete and cannot be added separately to Basis or Professional. Configure the module before using it. Any sending and usage charges are separate from the plan.

Available from Complete

€49.95 / month

excl. VAT · billed monthlyCompare plans

Quick answers

Good to know.

Have a question about how this works in your salon? We’re happy to help.

Get in touch
Can I test a campaign in advance?

Yes. The builder has a preview and test-email feature. Use them to check content, images and links.

Can I send a newsletter later?

Yes. You can schedule a campaign for a later time after checking its content and recipients.

What happens with unsubscribes?

Recipient selection respects marketing consent and unsubscribes. You cannot bypass an unsubscribe by selecting the same client again.

Can I reuse an existing design?

Yes. Campaigns can be duplicated. The editor also supports versions, so you can restore earlier content.

Email campaigns

Give your salon news a place to shine.

Discover how Sovado helps you organise your salon. Try it free for 14 days.

Start your 14-day free trialHelp with switching